Ignore
search-engine optimization (SEO) and focus on content- it is indeed
one of worst advice ever given! SEO is kicking and it most probably,
will continue to do so. Though the rules have changed a little bit
but even then, SEO plan is necessary. After all, it is the key
element and translator of your website and business for search
engines. What are the top offenses being committed in terms of SEO?
Here are some of them:
-
Keywords
While
keywords used to be the key but there are some limitations, terms and
conditions of their usage. Stuffing the keywords and targeting wrong
keywords is not done. Too much of keywords will get you penalized. It
offers no value and sounds quite awkward as well. While you must
focus on keywords, you must not force it. Include the essential
keywords and its variations in the title or the body. You can use
keywords planner to identity the words that pop in the searches but
resist the urge to use large volumes of keywords. Instead, find
relevant long tail keywords or phrases in decent volume.
-
A little homework goes a long way.
Anchor
text -- the clickable words in a hyperlink can sometimes land in hot
water. You might want to link your page towards other content on
other site as well as relevant material on the external website.
Businesses are used to get away with the exactly matching or keyword
enriched text. Not anymore, says the SEO Company in Delhi.
-
Image optimization
Visuals
are interesting and they create engagement. Visually charged content
gets most clicks, shares and likes. However, the problem is that
search engines cannot see images and thus, they need textual
explanation to understand what these images mean and how it is
connected to your topic.
Try
including highly relevant file name, alternative description, and
caption as well as image title. Captions are read 3 times more than
the body text. Do not forget to use compression tools to reduce the
size of the file, its load time and weight without losing the
quality. The faster the page is, the better SEO is.
-
Link strategy
Backlinks
matter a lot and as per a survey, 90% of the respondents confirmed
that they use content promotion and publication and guest posting as
a part of the link building strategy. And 78 percent of survey
participants believe it's the most effective SEO-boosting strategy.
Quality must always be preferred as compared to quantity. You are on
the verge of risk of Google’s wrath is you include links from
penalized site or others having domain authority of less than 20.
Populating a webpage with too many back links also has bad effects.
Spam
guest blogs or link directories also hurt a website. Instead, use and
write high quality content, share it with the influencers from your
industry and promote it on social media. Establishing relationships
with influential sites can help to pitch in useful ideas that fit
into with their subject and theme.
It
might take a little longer but 3 to 4 high authority backlinks are
always better than 100 backlinks from questionable sources. Always
commit yourself to playing long game and work with Top SEO Company in India.
