Things you must know before hiring SEO Company

It will always be a good idea to hire an experienced, reliable and effective search engine optimization (SEO), especially in the condition when you lack time as well as technical expertise to enhance your site’s search engine ranking.

As a matter of fact, it hardly makes any sense, if your website does not exist on the first page of Google, Yahoo or Bing. You would rarely get potential customer, as they might now know even that you exist online. Hence, when you hire SEO Company in Delhi you must know certain facts about them in order to get better result for your website. Here is what you need to know before you hire them.

What is the blueprint to improve your search engine ranking?

SEO Companies in Delhi or SEO consultant should always explain the effective strategies that he is going to use for the purpose of increasing search engine ranking. He must have specific blueprint for what he can deliver to you as well as estimate how long will it take to practically and realistically to achieve SEO campaign goals. If any SEO Company does not freely discuss about their methods and strategies in detail, be stay clear of such company.

Beware if they guarantee number one ranking on search engine instantly

Even the Top SEO Company in India or any SEO consultant make you all time believe that he holds any magic mantra to drive your website on the top ranking in a brief period of time or promise you to bring overnight changes to your site, show him your back and search someone else as it is almost impossible to deliver 100% guarantee of number one ranking on Google, Bing or Yahoo.

SEO Techniques we have been Going Wrong

Ignore search-engine optimization (SEO) and focus on content- it is indeed one of worst advice ever given! SEO is kicking and it most probably, will continue to do so. Though the rules have changed a little bit but even then, SEO plan is necessary. After all, it is the key element and translator of your website and business for search engines. What are the top offenses being committed in terms of SEO? Here are some of them:

1. Keywords

While keywords used to be the key but there are some limitations, terms and conditions of their usage. Stuffing the keywords and targeting wrong keywords is not done. Too much of keywords will get you penalized. It offers no value and sounds quite awkward as well. While you must focus on keywords, you must not force it. Include the essential keywords and its variations in the title or the body. You can use keywords planner to identity the words that pop in the searches but resist the urge to use large volumes of keywords. Instead, find relevant long tail keywords or phrases in decent volume.

2. A little homework goes a long way.

Anchor text -- the clickable words in a hyperlink can sometimes land in hot water. You might want to link your page towards other content on other site as well as relevant material on the external website. Businesses are used to get away with the exactly matching or keyword enriched text. Not anymore, says the SEO Company in Delhi.

3. Image optimization

Visuals are interesting and they create engagement. Visually charged content gets most clicks, shares and likes. However, the problem is that search engines cannot see images and thus, they need textual explanation to understand what these images mean and how it is connected to your topic.

Try including highly relevant file name, alternative description, and caption as well as image title. Captions are read 3 times more than the body text. Do not forget to use compression tools to reduce the size of the file, its load time and weight without losing the quality. The faster the page is, the better SEO is.

4. Link strategy

Backlinks matter a lot and as per a survey, 90% of the respondents confirmed that they use content promotion and publication and guest posting as a part of the link building strategy. And 78 percent of survey participants believe it's the most effective SEO-boosting strategy. Quality must always be preferred as compared to quantity. You are on the verge of risk of Google’s wrath is you include links from penalized site or others having domain authority of less than 20. Populating a webpage with too many back links also has bad effects.

Spam guest blogs or link directories also hurt a website. Instead, use and write high quality content, share it with the influencers from your industry and promote it on social media. Establishing relationships with influential sites can help to pitch in useful ideas that fit into with their subject and theme.

It might take a little longer but 3 to 4 high authority backlinks are always better than 100 backlinks from questionable sources. Always commit yourself to playing long game and work with Top SEO Company in India.